Behavioural Finance 101

Making the Same Mistake Over & Over Again

January 25, 2016

Many investors make the same mistake with their money over and over again: they buy high out of greed and sell low out of fear, despite knowing on an intellectual level that it is a very bad idea. It makes far more sense to ignore what the crowd is doing and base your investment decisions on what you need to reach your goals, then stick with the plan despite the fear or greed you may feel.

To do otherwise would be following a pattern that has proven to be extraordinarily painful and financially unsuccessful over the long term. Quality holdings stand the test of time; this is a great opportunity.

We’ve experienced extreme volatility in the past it often feels like it’s different this time, but it is not.

Best regards,

Debra, Tom, Lindsay, Pete

The Wooding Group